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Insight Psychotherapy Group

Brand identity
The client

Newly opened therapy clinic. After acquiring office space the client had 30 days to begin operating business.

The problem
  • No logo
  • No visual identity
  • No website
  • No marketing materials
  • No photos of business
The strategy
  • Hand-draw emblem logo
  • Custom typography system
  • Defined color system
  • Professional photography
  • Website built from system
Insight Psychotherapy Group

Work

A selection of delivered assets demonstrating how the system functions across products, editorial content, and physical objects.

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Outcome

Fully established branding foundation for a new business startup.

Established a cohesive brand system and digital presence, giving the business a clear foundation to communicate its services, build credibility, and grow.